hifting customer expectations is changing how we work and lead teams. Women influence 83% of all consumer spending in the United States. Consider how your revenue goals and performance are influenced by women. For new technologies to serve Multifamily, properties and portfolios, products and technologies should be developed and inspired by a group as diverse as the customers they serve.

The multifamily industry is rapidly changing and feeling the impact of technology, informed consumers and market saturation. The challenge is how to stand apart, relevant and competitive in this new era? The answer is intentional leadership. Leaders who lead people over processes to a defined purpose. The problem that many struggle with is how? It starts with defining the company’s purpose, identifying the right candidate aligned to that purpose, giving them what they need to succeed by training to the purpose, and finally developing to that same purpose. When organizations follow this model, hires are made based on fit, goals and aspirations, not just skills and experience. Customized training programs provide the tools and resources for associates to be successful, and leaders are trained to lead the individual, making the identification of future leaders a natural part of the process. As those future leaders make their way into formal leader roles, they are equipped with the necessary tools to keep the cycle going. Repositioning the company to adopt an intentional leadership culture can be done in 4 steps.