We interviewed Craig Shannon, President at Grovemont Capital Advisors Inc. on how is your apartment deal different? Is Multifamily moving into more of a commodity? Was there a time that Multifamily was a risk? Multifamily has an opportunity for Alpha. Aggregate the combined resident purchasing power to achieve alpha returns. This can add alpha to a deal. We will explore how to craft a Multifamily Owner or Manager’s business strategy to connect with preferred investor capital. Our focus will be first on management track record, alignment, and responsibility as a fiduciary of investors’ capital. We’ll talk about strategy and how it will differentiate from others. We’ll look at how the owner/operators generate alpha and how much capital it requires to generate the target returns. We close with a focus on deal structure.