Sara Potecha will review the major forces and disruptive technologies creating turbulence in the multifamily industry. She will detail how perceptions of change impact our ability to assimilate and adapt. She will cover how major transformation is often perceived as frustrating and negative. She will next describe how the integration of women at the United States Military Academy (USMA) was planned and the impact of forced change and hurried implementation negatively impacted women at West Point for many years. She will then arm attendees with research-based skills to lead major change, focusing on directive yet inclusive leadership that fosters the engagement of all employees and ignites innovation. Her speech is peppered with intriguing stories of failed and successful transformations in businesses she has worked in and in personal change she has experienced.