If we as operators make agreements with investors on financial performance, then we need to have control of the process. We will be exploring what it is that Google cares about and how knowing that can save you money and get results for investors! We have smart people in Multifamily but so many still make antiquated decisions? We will show you how to make a shift. You will learn how one company has assumed control over every aspect of the company. You don't have to be a nationally recognized company to take control of these elements of your business.